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Kmart Beefs Up Vid Offerings; Shoppers <I>Jones</I> for DVD

24 Oct, 2003 By: Jessica Wolf

For the past few months, a Costa Mesa, Calif., “Big K” Kmart store has been sprucing up its video section with a deeper and more snappily merchandised supply of the newest releases and hot catalog titles.

Though many of the week's newest releases were missing in the Kmart racks, a new display of pricy collector's sets and a hefty selection of TV shows on DVD like complete season sets of “Family Guy,” “The Simpsons,” “ER” and “Buffy the Vampire Slayer” is located in a locked glass display case next to the video section's checkout counter. This store also kept last week's The Adventures of Indiana Jones collection under lock-and-key.

Keeping in mind its family-shopper clientele, last week at this store, The Lion King and Strawberry Shortcake new releases continued to get heavy play, with vibrant merchandisers in the store's video section. A George of the Jungle 2 merchandiser was located near the front registers.

Meanwhile, at a nearby Best Buy location, the Indiana Jones set was a hot commodity, at least in the widescreen format. The store was wiped out of widescreen sets just two days after the DVD set hit shelves, but there were plenty of full-screen versions left in the store.

This location offered a deal on another of the week's new releases, Charlie's Angels: Full Throttle. Best Buy shoppers could get a two-for-$25 deal with the purchase of Full Throttle along with the Superbit DVD of the first movie. Best Buy also offered a $10 savings for shoppers who picked up the new Dark Angel: Season Two DVD set along with the first season.

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