Kids Adopting Electronics Earlier5 Jun, 2007 By: Billy Gil
The average age that children begin using consumer electronic devices has dropped to 6.7, compared to 8.1 in 2005, according to the report “Kids and Consumer Electronics Trends III” from market-research firm The NPD Group.
The report collected data from an online survey of adults on how their young children use electronics. Since 2005, most electronic devices measured showed a decline in average age that the initial use occurs, especially for DVD players and cell phones.
Televisions and desktop computers showed the youngest initial exposure (about 4 to 5 years old), while satellite radios and portable digital media players (PDMP) showed the oldest (about age 9). PDMPs, portable video games and digital cameras showed the largest increases of the categories studied.
The report also showed the average number of consumer electronic devices both owned and used by kids is slightly down, compared to last year and in 2005. The number of households that own these devices also is slightly down, and nearly 25% of households surveyed said no electronics were purchased during the past 12 months.