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'Kidbits' on Kidvid

7 Dec, 2003 By: Meryl Schoenbaum

KidzEyes, the youth-market research division of C&R Research, conducted its annual national survey of kids to determine, among other things, the most requested gifts on their holiday wish lists. “The KidzEyes Holiday Wish List and Habits” online survey was conducted from August to October of this year.

According to a sampling of 1,088 boys and girls between the ages 6 and 14 who are members of the KidzEyes online panel, electronics are this holiday season's top choice (37 percent), with video game systems or handheld video games leading the category (57 percent). Rounding out the category were computers and software (53 percent), cellular phones (38 percent), CD players (32 percent) and DVD players (31 percent). Of those sampled, 53 percent of boys ages 6 to 11 want electronics, compared with 18 percent of girls the same age.

Another recent survey focused on Canadian children's and adolescents' media habits. The Canadian Teachers' Federation (CTF) conducted the first-ever national survey, called “Kids' Take on Media,” which polled 5,756 students in grades 3 to 10.

The research indicated that approximately 75 percent of children and adolescents chose their favorite TV programs because of two attributes: “exciting” and “funny,” while the “violent” component was the least favored of all, ranking at the bottom of the list of 10 possible attributes presented to children in the survey. When asked why they disliked certain video games, “too boring” and “not enough action” were cited as the top two reasons.

According to Terry Price, CTF president, a surprisingly high 48 percent of Canadian kids ages 8 to 15 have their own TV, and 35 percent have their own VCR.Nearly half of the respondents said they receive no parental guidance on which TV programs they can watch, and two-thirds reported that no one tells them which video or computer games they can play, or for how long.

A summary of the findings of the “Kids' Take on Media” survey is available at www.erinresearch.com.

A partnership has been created between an award-winning children's public television program and a distributor of classical music.

Tadpole Entertainment LLC, licensor of the children's TV show “The Big Comfy Couch,” has named Naxos of America Inc. as the exclusive distributor of the show's DVDs and videocassettes in the United States. Naxos, with distribution partners in more than 60 countries, will distribute 15 show compilations over the next year, each one available on DVD and VHS.

“The Big Comfy Couch” is viewed in 61.6 percent of U.S. households, reaching 10 million children between the ages of 3 and 5.

And finally, let's hear from the parents. In a survey of more than 1,000 adults with at least one child between the ages of 6 months and 5 years, good manners was ranked as the most important quality to nurture in children.

The survey was co-sponsored by Hit Entertainment and Parents Magazine. Good manners tied with religious faith for the top spot, followed by responsibility, creativity, independence and a strong work ethic.

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