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JVC Joins Burgeoning Blu-ray Disc Group

11 Oct, 2004 By: Erik Gruenwedel

Japanese-based electronics manufacturer JVC today said it has joined the Blu-ray Disc Association, the nascent lobbying organization launched last week in Tokyo to help establish the next-generation DVD format as the industry standard.

The company joins 71 other manufacturers of software and hardware-related electronics products, including founders Dell; Hewlett Packard Co.; Hitachi; LG Electronics; Mitsubishi Electric Corp.; Panasonic (Matsushita Electric); Pioneer Corp.; Royal Philips Electronics; Samsung Electronics Co.; Sharp Corp.; Sony Corp.; TDK Corp., Thomson and, last week, 20th Century Fox.

“We joined the Blu-ray Disc Association because Blu-ray Disc is the better technology for content owners and consumers,” said Masahiko Tsuruta, associate director, R&D, of JVC. “If you look at the number of companies supporting Blu-ray Disc, and who they are, it's also clear the consumer electronics industry is firmly behind the Blu-ray Disc format.”

A single-layer Blu-ray Disc reportedly holds up to 25 gigabytes (GB) of data and about 50GB of data on a twin-layer Blu-ray Disc.

Proponents of rival format HD-DVD, which claims capacity of 15GB per a single-layered side or 30GB for a dual-layered side, say their format costs less to make due to a similar manufacturing process to DVD, which results in fewer overhead charges for replicators.

Principal HD-DVD backers include Toshiba Corp. and NEC Corp., with recent reports that Microsoft would include the DVD format in Longhorn, its next-generation Windows operating platform.

Both HD-DVD and Blu-ray Disc use a blue laser for superior picture quality rather than the red one used in the current DVD format.

Blu-ray advocates claim the lower capacity of HD-DVD disc is shortsighted in an era of extended features, commentaries and bonus material.

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