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July Slate Has Good, Bad Sides

21 Jun, 2003 By: Stephanie Prange

This July doesn't pack the same box office punch as July 2002, but retailers see some bright spots in the month ahead.

“There are 30 percent more box office titles in 2003 than 2002,” said Ray Jewell, owner of Mister Video, Athens, Tenn. “Five of these titles are strong sellthrough titles that will demand we bring in a large number of copies to cover rental demand. This leads to a real estate issue and budgetary issue for most rentailers. As a result, I believe that many lesser box office titles will have disappointing sales, leaving some studios wondering why.”

Mike Frese, of Movie Tymes in Lake of the Ozarks, Mo., agreed that the top hits are stronger this year. “The top seven titles are much better than last year,” he said. He also thinks the genre mix is better.

But the midtier box office titles, which often prove to be good rentals, are in shorter supply. “The middle tier ($10 million to $30 million box office titles) was better last year than this year,” Frese said.

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