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Joost Signs CAA Deal

22 May, 2007 By: Erik Gruenwedel

Budding Internet TV service Joost May 22 announced it had inked a deal with talent agency Creative Artists Agency (CAA) in an effort to attract name talent and content creators to its beta service.

Founded by Janus Friis and Niklas Zennstrom, who started Web-based telephone service Skype and file sharing pioneer KaZaA, Joost plans to offer upwards of 150 broadband channels specializing in network television, animation, feature length movies, sports and documentaries.

“CAA will provide Joost greater access to programming through our relationships with networks, studios, record labels, artists and independently controlled content libraries,” said Michael Yanover, director of business development at CAA, in a statement.

Earlier this month, Joost announced it had secured $45 million in funding from CBS Corp., Viacom Inc. and other venture capital firms.

Warner Bros. Television Group also said it would begin offering select programming on two ad-supported branded channels.

And Turner Broadcasting Systems said programming such as “Adult Swim” and “CNN” would join Sony Pictures Television, CBS Corp., Sports Illustrated, the National Hockey League and Hasbro, which previously announced separate distribution deals with Joost.

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