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January Has A Tough Video Act To Follow

14 Dec, 2003 By: Stephanie Prange

With a nearly $150 million total box office punch shortfall this year, January 2004 will have a tough time beating last year's slate.

“Last January and February was very good,” noted Mike Frese of Movie Tymes in Lake of the Ozarks, Mo. “So it will be tough to beat those two months.”

Frese sees some good offerings in American Wedding, Underworld, Once Upon a Time in Mexico, Out of Time, Cabin Fever and Open Range, but not as many top titles as last year's slate. The direct-to-video Bring It On Again should do well also, he said.

Ray Jewell, owner of Mister Video in Athens, Tenn., is concerned about street date breaking on American Wedding, due Jan. 2. “If a number of stores break street date and release American Wedding in December -- a real possibility -- we will lose 20 percent of the month's box office total,” he said.

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