'Jackass' Site Debuting Worldwide12 Mar, 2008 By: Chris Tribbey
Paramount Digital Entertainment and MTV Networks International, both of Viacom Inc., are working with Dickhouse Productions to launch jackassworld.com worldwide. The site debuted in the United Kingdom, Italy and Spain March 12, and will roll out in other world regions throughout the month.
The site features Jackass 2.5, which premiered in the United States in December of 2007 as the first studio-backed feature-length film to debut exclusively as online streaming video. The Jackass 2.5 DVD can also be purchased through the Web site.
“We are incredibly pleased with the way U.S. audiences have received Jackass 2.5 since its online premiere,” said Alex Carloss, EVP and GM of worldwide digital distribution, Paramount Digital Entertainment. “We now are looking forward to rolling out this one-of-a-kind digital property to the rest of the world.”
Since debuting as a free streaming video with Blockbuster in December, about 3 million people have watched the video at www.blockbuster.jackassworld.com, and more than 4.5 million behind-the-scenes clips and other footage related to the show has been accessed.
“When we set out to make Jackass number two, we made more than a movie - we made almost two movies. All the guys were so red hot, we just couldn't stop filming,” said Jackass producer and co-creator Jeff Tremaine. “Now with Jackass 2.5, we finally have a great way to release the rest of this movie-worthy footage.”
Created by MTV New Media and Paramount Digital Entertainment, Jackass 2.5 includes never-before-seen footage and interviews with cast members Johnny Knoxville, Bam Margera, Chris Pontius, Dave England, Steve-O, Ehren McGhehey, Jason “Wee Man” Acuna, Preston Lacy and Ryan Dunn.
“The hilarious and cringe-inducing antics of the Jackass phenomenon transcend audiences and languages across the globe and in response to this, we're intent on constantly creating original new content everywhere our audience is,” said Gideon Bierer, SVP of MTV Networks International. “The Jackassworld community engages and connects these audiences worldwide with a deeper experience, allowing fans to relive favorite moments, explore behind-the-scenes footage and unprecedented access to the cast.”