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<I>XXX</I> Sells 5M Units in One Week

10 Jan, 2003 By: Stephanie Prange

Revolution Studios reported its Vin Diesel hit XXX, distributed by Columbia TriStar Home Entertainment and released Dec. 31, sold through 5 million DVD units in its first seven days of release.

XXX was priced for rental on VHS. The studio shipped 7 million DVD units and “we've already had reorders from major customers,” said Rob Moore, partner at Revolution Studios.

Moore attributed XXX's success to consumers buying software for their new DVD players and to Diesel's strong following among DVD buyers.

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