<I>X2, Bruce Almighty</I> Kick Off Holiday Sales1 Dec, 2003 By: Hive News
Black Friday was solid gold for video retailers as the holiday selling season swung into high gear over Thanksgiving.
20th Century Fox Home Entertainment's X2 and Universal Studios Home Video's Bruce Almighty -- the highest-profile titles new in stores that week -- generated combined consumer spending of nearly $200 million, according to studio estimates.
X2, according to Fox, generated $107 million as of Sunday night, from the sale of about 6 million units. That's more than the combined theatrical gross of the holiday weekend's three top movies: The Haunted Mansion, The Cat in the Hat and Elf.
Bruce Almighty, according to Universal, generated $80 million from the sale of about 5 million units. Observers say that's a strikingly strong performance, given the fact that the film is a comedy and didn't make it to home video until six months after its theatrical bow, at a time when four months is the norm.
A Universal press release trumpets Bruce Almighty as the “best-selling comedy DVD ever released over the Thanksgiving holidays.”