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<I>Video Store Magazine</I> to Change Name

26 Oct, 2004 By: Kurt Indvik

Dramatic changes in the retailing, distribution and production of digital home entertainment are the driving forces behind a name change for Video Store Magazine. The new name will be Home Media Retailing, and its formal debut is slated for the Jan. 16–22, 2005, issue.

Don Rosenberg, publisher and director, video group, for Advanstar Communications, made the announcement last week during the second annual TV DVD conference in Los Angeles.

Rosenberg noted that the digital entertainment era, both in packaged media and emerging distribution systems, is transforming the home entertainment industry.

“Our readers' and advertisers' businesses are changing. We have to continue to reflect those changes in the magazine, and our new name is an important part of that,” Rosenberg said after the announcement. “It also says we plan on staying ahead of the curve to help readers chart a course for the future.”

The name Home Media Retailing is more representative of the editorial coverage the magazine currently supplies, Rosenberg said. Over the past 12 to 18 months, the weekly has expanded coverage and editorial sections to reflect the fact that retailers in all categories are selling, renting and trading not only home video, but also video games and music DVD. The magazine has also focused heavily on the online business in home entertainment that has expanded to a wide variety of retail sectors.

Rosenberg also cited the magazine's coverage of suppliers from the film, music and game industries who are finding more opportunities to join together by putting movies, games and music together in a variety of combinations on DVD, CD and video game discs.

Home Media Retailing will develop new editorial, research and circulation efforts in 2005 to cover the continued development of digital distribution of entertainment, as well as the convergence of the consumer electronics and PC industries in their efforts to create home media centers to deliver digital entertainment in the home or to mobile devices.

“Our new name means, quite simply, that we are committed to serving the future of this business,” Rosenberg said.

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