i.TV Integrates Netflix Rentals11 Nov, 2008 By: Billy Gil
Media guidance service provider i.TV is integrating online rental service Netflix into its TV and movie guide for Apple’s iPhone and iPod touch.
“We are very pleased to offer i.TV users a new way to discover and rent their favorite DVDs from Netflix using an iPhone or iPod touch,” said Brad Pelo, i.TV founder and CEO. “Many i.TV users are already Netflix customers and those who are not yet with Netflix will want to sign up after they see how easy it is use Netflix on our iPhone application. This integration is the first of several major third-party integrations that will be announced through the end of this year and into 2009.”
Through the service i.TV users can sign up for a Netflix account or link an existing account, giving iPhone and iPod touch users access to Netflix’s rental service, their personal queues, program information, ratings, cast credits and recommendations. i.TV is available as a free download from the iPhone App Store.