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iTunes Expands Store With Season Pass

13 Nov, 2006 By: Jessica Wolf

iTunes has broadened its multi-episode subscription-style offerings to include a bevy of the most popular TV shows.

Season pass purchasers receive all existing episodes at the point of sale, and each subsequent episode will be added to their iTunes download queue as they become available on the service throughout the season.

Available on the digital download superstore are “Season Pass” options for the current season of three dozen shows, including “Heroes,” “Desperate Housewives,” “The Office,” “Law & Order: Criminal Intent,” “Prison Break,” “Grey's Anatomy, “Battlestar Galactica,” “CSI:Miami,” “Saturday Night Live,” “Criss Angel: Mindfreak,” “Inked” and “Zoey 101.”

Prices vary for the season passes: $42.99 (“Heroes”), $36.99 (“Criss Angel: Mindfreak”), $34.99 (“Lost,” “Desperate Housewives,” “Battlestar Galactica,” “The Office”), $29.99 (“Numb3rs,” “Avatar,” “Jericho”) and $19.99 (“Zoey 101,” “South of Nowhere”). Season pass pricing lines up with what iTunes shoppers would pay for a complete collection of episodes from a previous season.

iTunes also is offering NASCAR fans a download for each race of the current season for $24.99.

In March, iTunes launched its first subscription-like program with Comedy Central's “The Daily Show” and “The Colbert Report.” For $9.95, iTunes customers get 16 episodes of each of these daily faux news shows. The most current episode comes immediately with purchase and the next following episodes show up as they come up on the site.

Apple's iTunes also offered a $19.99 season pass for the 2006 college basketball March Madness series.

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