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iTunes Bows U.S. TV Downloads in U.K.

29 Aug, 2007 By: Erik Gruenwedel

Two years after groundbreaking efforts in the United States, computer giant Apple Inc. Aug. 29 said its iTunes online music store will begin offering downloads of 28 U.S. television programs in the United Kingdom.

The downloads, which include episodes from ABC TV's “Lost,” “Desperate Housewives,” “Grey's Anatomy” and “Ugly Betty,” retail for 1.89 British pounds ($3.80) each and can be watched on an iPod, PC, Mac and TV via Apple TV.

Palo Alto, Calif.-based Apple also will offer downloads from Disney Channel's children programming, including “American Dragon: Jake Long,” “Kim Possible,” “That's So Raven,” “The Suite Life of Zack and Cody” and Playhouse Disney titles “Handy Manny,” “Little Einsteins” and “Mickey Mouse Clubhouse.”

In addition, iTunes UK is bowing TV downloads from Viacom units MTV (“Pimp My Ride,” “Barrio 19,” “Bam's Unholy Union,” “Laguna Beach” and “My Sweet Sixteen”) and Nickelodeon's “Avatar: The Legend of Aang,” “Drake and Josh,” “Dora the Explorer,” “Genie in the House” and “SpongeBob SquarePants.”

Finally, Paramount Studios-based TV comedies “South Park,” “Comedy Blue,” “Jongleurs Unleashed: Part 1,” “That 70's Show” and “The World Stands Up” will be available as well.

“We're thrilled to bring TV programming to the iTunes Store in the U.K.,” said Eddy Cue, Apple's VP of iTunes. “We've got 28 shows and expect to continue to add more great programming.”

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