It's a Laugh DVD Consumers Want21 Dec, 2006 By: Thomas K. Arnold
DVD buyers and renters were in the mood for laughs last week, sending Sony Pictures Home Entertainment's Talladega Nights: The Ballad of Ricky Bobby and 20th Century Fox's The Devil Wears Prada to the top of the national DVD sales and rental charts, respectively.
Talladega Nights topped the Nielsen VideoScan First Alert sales chart for the week ending Dec. 17 despite a strong challenge from last week's top seller, Buena Vista's Pirates of the Caribbean: Dead Man's Chest, which finished a close second.
The Devil Wears Prada topped Home Media Magazine's video rental chart with an estimated $10.7 million in earnings, but again Pirates came in at No. 2, with just $70,000 in rental earnings separating the two titles.
Pirates sold 10.5 million DVDs its first week in stores and is on track to become the top-selling live-action DVD ever.
Prada finished third on the sales chart, while Talladega Nights was the week's No. 3 rental, with $10.4 million.
Two new theatricals from Paramount, Barnyard and World Trade Center, debuted at No. 4 and No. 6 on First Alert.
Two direct-to-video sequels from Buena Vista each sold more than 1 million DVDs their first week in stores, underscoring the continued popularity of Disney's DTV productions. Air Buddies debuted at No. 7 on the sales chart, while The Fox and The Hound 2 bowed at No. 10.