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It Should Be a Hot Month in June

15 May, 2003 By: Stephanie Prange

It looks like a hot June at the video counter this year.

The box office punch of the lineup is 14 percent more than last year's June slate, with this year's crop more broad in both appeal and theatrical power.

“June of 2003 appears to have more customer appeal than last year. Action, comedy and children's movies generally have longer legs in many markets and are the types of movies you want on your shelves when the kids end their school year,” said Ray Jewell, owner of Mister Video in Athens, Tenn., and a Video Software Dealers Association board candidate. “We have 40 percent more titles that generated between $10 and $100 million at the box office.”

“Political problems are making people stay closer to home this vacation season, and if we can get some help from Mother Nature with the weather, we have the chance to have a good month,” he said.

“There are a lot more titles this June, which is good,” said Ted Engen of the Video Buyers Group. He said video stores are also still feeling the effects of the war in that people have gotten “in the habit of watching movies again.”

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