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<I>Spider-Man</I> Toys Netting Big Sales

10 May, 2002 By: Hive News

Following a record $114.8 million box office opening weekend for Sony's Spider-Man, Marvel Enterprises is hitting a mother lode of toy merchandising.

Fans caught up in Spider-Man fever have been snapping up a wide range of products including toys, apparel, interactive entertainment and collectibles, with toys leading the march.

“We started shipping Spider-Man,/I> movie toys approximately four months ago and have been very pleased by the positive consumer feedback we have received and delighted by the brisk rate of sale of our products at retail. All of Spider-Man fans around the world have been anticipating the Spider-Man movie for a long time and their appreciation for our toy lines based on the movie are reflected in the early success of sales of our toys,” said Alan Fine, President & CEO Toy Biz. “We expect that the extraordinary, record breaking performance of the movie will further enhance the popularity and demand for the entire product line."

“Spider-Man products are topping retail sales charts in every product category from comics and games to t-shirts and toys," said Marvel Enterprises COO Bill Jemas. "Both Al Ovadia from Sony and Russ Brown from Marvel, two of the top licensing professionals in the industry, have done a spectacular job identifying industry-leading business partners who shared our joint vision and helping them develop first-class product lines.”

Starring Tobey Maguire, Kirsten Dunst and Willem Dafoe, and directed by Sam Raimi, the Spider-Man earned $114.8 million dollars in its debut weekend. The previous best three-day gross was for Warner Bros.' Harry Potter and the Sorcerer's Stone, which took in $90 million in 2001.

"It's all about confidence," said Jemas, "Manufacturers are going the extra mile and investing the extra money that it takes to produce the best possible products. They made this commitment based on the wide demographic appeal and brand recognition of the classic character (this is Spider-Man's 40th Anniversary) and the understanding that Sony/Columbia Tri Star would support the movie with a great worldwide marketing program."

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