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<I>Shrek</I> Video Generates $420 Million In Green

8 Jan, 2002 By: Hive News

Shrekhas sold more than 21 million copies in combined VHS and DVD of the 23 million shipped since its Nov. 2 debut, DreamWorks has announced.

Domestic consumers snapped up 7.9 million Shrek DVDs alone and the DVD has become the No. 1 DVD of the year in the seven international territories in which it has been released so far, selling more than 2.1 million units, a studio publicist reports. Worldwide, the studio has sold more than 10 million Shrek DVDs.

In retail revenue, Shrekhas generated approximately $420 million and DreamWorks is still receiving retail reorders.

A testament to its popularity, Shrek has been featured on more than 117 Top Ten lists, named by more than seven critics including Time Magazine's Richard Schickel as the No.1 film of the year, received nine awards for Best Animated Film and has been nominated for a Golden Globe Award for Best Motion Picture - Musical or Comedy. The DVD release has also received wide acclaim and has been named as one of the best DVDs of the year by more than 20 outlets including TV Guide, USA Today, and USA Weekend Magazine.

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