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<I>Seinfeld</I> TV DVD Release to Get Mother of All Marketing Campaigns

12 Nov, 2004 By: Stephanie Prange

Columbia TriStar Home Entertainment is planning an enormous marketing campaign for the release of Seinfeld: The First Three Seasons.

The entire cast will appear for a reunion show on “Oprah.” The release will be promoted near street date (Nov. 23) on such shows as “Access Hollywood,” “The Today Show,” “The Late Show,” “The Tonight Show,” “Regis & Kelly” and “The View.” A “Seinfeld” primetime TV special airs Nov. 25 on NBC.

Nov. 17 the supplier will sponsor a cast reunion party at the Rainbow Room in New York.

Nov. 18 sports a Puffy Shirt Donation to the Smithsonian Institution, with a Jerry Seinfeld appearance.

Print coverage includes USA Today, TV Guide, Time, Newsweek, Entertainment Weekly, Premiere, Rolling Stone, People, USA Weekend, Parade, the new Life Magazine and Sunday coverage in the top 25 market newspapers.

Radio promotions include a top 15 market Satellite Radio Tour with Michael Richards.

Other promotions include:

• an AOL “Search for the Ultimate ‘Seinfeld' Fan”;

• a $10-off coupon for consumers who visit a Regal cinema and purchase the featured combo meal (redeemable through a mail-in rebate exclusively at Circuit City);

• a “Jeopardy” show devoted to “Seinfeld” with cast appearances;

• and a Best Buy promotion in which DVD purchasers get a free exclusive Entertainment Weekly special issue of “The Best of TV on DVD” with an exclusive “Seinfeld” bonus disc.

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