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<I>Seabiscuit</I> Site Analysis Shows Many Visitors Plan to Buy the Video

29 Aug, 2003 By: Holly J. Wagner

The Internet is an increasingly important tool for marketing movies and video products, according to marketing analyst firm Feedback Research.

The company conducted a survey of users and traffic analysis of official Seabiscuit site Seabiscuitmovie.com as well as top movie sites including Yahoo! Movies, Hollywood.com, Apple.com, Movies.com and Empiremovies.com.

Among the findings: 41 percent of the visitors to Universal's official Seabiscuit site intend to buy the movie on DVD or VHS; Yahoo! Movies was the favorite movie information site (42 percent), besting Disney's Movies.com (30 percent); visitors' primary reason for visiting a movie site was to watch clips or trailers (58 percent); but 43 percent of visitors also were looking for behind-the-scenes dish.

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