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iPod Unit Sales Hit 100 Million

9 Apr, 2007 By: Jessica Wolf

The iPod nation is 100-million strong.

Apple today announced it has sold 100 million of the trendy MP3 players, whose market appeal is outmatched only by the company's relentless advertising of it.

The first iPod was sold five and a half years ago, in November 2001, and since then Apple has introduced more than 10 new iPod models, including five generations of iPod, two generations of iPod mini, two generations of iPod nano and two generations of iPod shuffle.

“At this historic milestone, we want to thank music lovers everywhere for making iPod such an incredible success,” said Steve Jobs, Apple's CEO. “iPod has helped millions of people around the world rekindle their passion for music, and we're thrilled to be a part of that.”

The iPod nation also has access to an unprecedented ecosystem of more than 4,000 accessories made specifically for the iPod. And, more than 70% of 2007-model U.S. automobiles currently offer iPod connectivity.

Apple's announcement did not break out how many of those 100 million units came from the pricey high-GB hard drive iPod versions with video capability, the under-$100 limited-interface music only iPod shuffle, or the mid-range, mid-priced Nano versions.

Apple also touted the growth of the iTunes store to match hardware sales. The iTunes store catalog currently holds more than 5 million songs, 350 television shows and more than 400 movies. The iTunes Store has sold more than 2.5 billion songs, 50 million TV shows and more than 1.3 million movies to date, according to Apple.

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