'Inside Man' Tops Rental, Sales Charts17 Aug, 2006 By: Thomas K. Arnold
Another thriller topped the national DVD sales and rental charts the week ended Aug. 13, with Universal Studios Home Entertainment's Inside Man coasting to No. 1 and bumping the previous week's topper, Warner's V for Vendetta, to No. 2 on both charts.
A look at both VideoScan's First Alert sales chart and Home Media Retailing's video rental chart reveals several surprising hits in these lean days of summer, when big theatrical DVDs are hard to come by.
At the top of the list: Universal's Bring It On: All or Nothing, the second direct-to-video sequel to the 2000 theatrical hit Bring It On. The new film debuted at No. 3 its first week in stores, selling more than 750,000 units and generating $12 million in consumer spending, according to Universal.
Two TV DVD packages also bowed in the First Alert top 10: Paramount's Laguna Beach: The Complete Second Season at No. 7 and 20th Century Fox's Prison Break: Season One at No. 8.
On Home Media Retailing's video rental chart, the easy victory for Inside Man came with estimated rental earnings of $9.9 million. V for Vendetta added another $7.8 million to its rental treasure chest to bring its two-week take to $17.2 million, or nearly a quarter of its theatrical gross.
Bring It On: All or Nothing generated $3.8 million to debut at No. 7 on the rental chart, right behind Paramount's Larry the Cable Guy: Health Inspector, which earned $4.4 million.