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IndieDVD&#39;s <I>Mutant Aliens</I> Lands at Blockbuster Video

29 May, 2003 By: Jessica Wolf

Watch out. Mutant aliens are coming to DVD, via independent home video label IndieDVD and Ventura Distribution. The animated feature-length sci-fi film, Mutant Aliens, from cultish, freaky favorite Bill Plympton Studios, streets July 1.

IndieDVD is thrilled not only to release another round of offbeat Plymptonian animation -- the company also handled Plymptoons -- but the release of Mutant Aliens marks the first time the small label has gotten product into Blockbuster, said IndieDVD president Jonah Loeb.

“Blockbuster has placed a preliminary order of significant quantity,” Loeb said. “But most importantly, it is an honor to make it into their ranks.”

Spoken like a true indie film producer.

IndieDVD has a marketing scheme planned for the DVD that will stay true to the film's sci-fi, underground roots. The company will hit up potential buyers via retailer-specific displays and contests as well as through a direct-marketing campaign through access to sci-fi toy manufacturer Planet X, with 3.6 million addresses, 1.2 million phone numbers and 300,000 e-mail addresses.

Mutant Aliens is an edgy animated comedy that's definitely not for the kiddies. An astronaut gets double-crossed and winds up lost in space for two decades. He finds his way back to Earth, but has a little surprise in store for the planet, thanks to some helpful alien species he met along the way. It's rated ‘R' for violence, sexual images and strong language. Garnering an ‘R' rating rather than an ‘NC-17' was a hard-fought positive coup that bodes well for more widespread mainstream viewership, Loeb said.

The Mutant Aliens DVD ($19.98) includes a feature-length behind-the-scenes documentary, interactive games and animated menus.

Aliens creator Bill Plympton is an acclaimed animator with numerous awards and nominations to his credit, including a 1988 Oscar nomination for the animated short “Your Face.” Plympton won the Canal+ Award at the 2001 Cannes Film Festival for Eat; his Push Comes to Shove took home the best short film award from Cannes in 1991; and Plympton's I Married a Strange Person won for best theatrical film at the 1998 World Animation Celebration.

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