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IndieBuyer Has 'Eraserhead'

6 Jun, 2005 By: Thomas K. Arnold

David Lynch's Eraserhead

The cult 1977 hit Eraserhead, long available on DVD only through director David Lynch's Web site (www.davidlynch.com), is now being made available to retailers around the country through online wholesaler IndieBuyer Inc. (www.indiebuyer.net).

Retailers can order the DVD, beginning June 6, at prices as low as $32.94, depending on the quantity ordered. DVDs will ship July 1.

Previously, the only option for retailers wishing to carry the film was to buy the DVD at the full retail price of $39.94, plus an average of $11 shipping and handling, or else carry Asian and European imports that may not be playable on DVD machines sold in the United States.

Lynch representative Eric Bassett said he chose IndieBuyer to be the film's exclusive distributor because of “its unique ability to reach the best sales force for independent film and our ability to retain ownership of the film.”

The IndieBuyer online business exchange retail site, which launched in February, combines orders from independent retailers to provide them with volume-buying discounts. A consumer site will launch later this year, allowing consumers to make Internet purchases through participating retailers.

“We came up with a faster and more automated system of bringing retailers together without membership dues,” said Mike Kyle, CEO of IndieBuyer.

So far, Kyle said, IndieBuyer has signed 1,800 retailers.

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