By : Chris Tribbey | Posted: 10 Dec 2008
A new independent label is getting started with a retailer promotion.
North American Motion Pictures, founded by Barry Barnholtz of Barnholtz Entertainment, will release and distribute its first title, Redemption, Feb. 10 at $26.99. To kick things off, a three-pack purchase of the film will net retailers a Blu-ray Disc as well. The Blu-ray will only be available via the promotional offer.
After the Western Redemption, the horror film Dark Reel (March 10) and the Civil War-era Western Come Hell or High Water (March 31) are slated for DVD releases.
“We pride ourselves on picking films that are money makers, reacting quickly to what we see performing successfully in the marketplace and not following in the ‘one size fits all’ footsteps of many independents,” Barnholtz said. “Looking past the blockbuster studio films on the shelves, there is a need for quality movies that appeal to consumers, have sustainability as rental titles and are profitable for retailers.”
Joining North American as EVP is Tom Sykes, founder of New Light Entertainment and former VP of sales for Showtime.
“The strength of the titles we produce or acquire, superior packaging and the innovative sales and marketing campaigns we will continue to implement are aimed at supporting retailers and setting North American Motion Pictures apart as an independent supplier that truly understands today’s marketplace,” Sykes said.
Founded in 1996, and distributed by Lionsgate Entertainment for the past eight years, Barnholtz Entertainment’s library numbers nearly 200, and the indie said two titles hit No. 1 in Rentrak’s top non-theatrical DVDs: The Legend of Butch and Sundance and Ed Gein: Butcher of Plainfield. Barnholtz also co-founded Vidmark Entertainment in 1983, which went on to become Trimark Pictures.
“We appreciate the expertise and commitment to our partnership shown by Steve Beeks and the Lionsgate team,” Barnholtz said. “However, as … DVD titles require ever more individualized attention to perform in the marketplace, the time is right to grow our company as a separate entity.”