Indie Can Fly Solo With DVD14 Sep, 2005 By: Jessica Wolf
'Shaye & Kiki'
While many smaller independents like Palm Pictures position themselves under bigger and better-funded umbrellas such as Universal Music and Video Distribution, Indican Pictures is taking the opposite tack.
For five years, the company has been releasing independent films theatrically, then partnering with bigger distribution companies for the home entertainment release.
This fall, the company will begin releasing its slate of mostly arthouse films to DVD under its own label.
It's as much about dollars and cents as it is about care and feeding the product, said Indican VP Randolph Kret.
Cutting out the middle men not only ensures more profit for his company and the producers of its films, but also provides Indican the chance to service retail accounts directly with promotional materials, Kret said.
However, it hasn't been an easy transition, he said.
“Surprisingly for us, Wal-Mart is really good,” Kret said. “We've been having a harder time with Blockbuster and Hollywood. Getting them to order more than one copy is rough, unless, frankly, it's a horror film — then they'll buy 10 copies.”
Indican is virtually all DVD, limiting videocassettes to its few family films. The company prides itself on its special features:
Coming up in May 2006 is Indican's release of Pure, starring Keira Knightley, which is already getting a lot of attention from big retail accounts thanks to the rising star, Kret said.