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InDemand: 5 Million VOD Subscribers Served by Year-End?

23 Sep, 2002 By: Hive News

Video-on-demand (VOD) provider InDemand reports it's delivering content to more than 2.5 million active VOD subscribers, a number it expects will reach 5 million by year's end, on a base of over 16 million basic subscribers.

Studio agreements will provide In Demand with access to more than 75 percent of the new films released by these major studios: Artisan Entertainment, DreamWorks, MGM, Sony Columbia TriStar, 20th Century Fox, Universal Studios and the latest entry, New Line Cinema. In addition to new releases, InDemand's deal with the studios also provides access to their library titles as well, according to a company spokesperson.

In addition to recent releases and Hollywood titles, In Demand has hundreds of hours of content through agreements with entertainment companies such as BBC America, Comedy Central, Court TV, ESPN, Fox News, Hallmark Entertainment, Sesame Workshop and Turner Entertainment.

"Reaching 2.5 million digital cable households is an important benchmark for both InDemand and the cable industry," said InDemand president and CEO Steve Brenner.

"The aggressive growth in the number of active VOD subscribers, plus the continuing aggregation of quality content, will lead to a fundamental change in the way America watches movies on television,"he predicted. "VOD is poised to become a significant source of revenue for the cable industry and the movie studios."

VOD lets digital cable customers order movies instantly and lets them pause, rewind and fast-forward.

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