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Inception's Trevor Noah Title Rides the Tide of Fame

31 Mar, 2015 By: Stephanie Prange

Trevor Noah

Comedian to succeed Jon Stewart as host of “The Daily Show”

Timing is everything, and Inception Media has a particularly accurate watch.

Just as Trevor Noah is being presented as the successor to arguably the most high-profile comedy gig around — host of “The Daily Show” on Comedy Central following the exit of Jon Stewart — Inception happens to have VOD and disc rights to his stand-up comedy title, Trevor Noah: African American.

“It’s the type of thing you wait for and you hope for,” said Garrett Lee, EVP of product development at Inception. “I feel lucky that we have him and committed to him.

“Three performances on ‘The Daily Show’ and now he’s host! He’s stepping into one of the biggest shows in comedy.”

Noah, known internationally, is not so well known in the United States, but his profile in America shot into the stratosphere this week when he nabbed one of the top jobs in television.

“A lot of people are scratching their heads, ‘Who is this guy?’” Lee noted.

As he stepped into the spotlight,  jokes from the comic that some found controversial surfaced, adding to the swirl of publicity around the previously low-profile talent.

Lee first saw Noah off-Broadway in 2013, and liked what he saw. In concert with partner Levity Entertainment and its executive Judi Brown-Marmel, Inception nabbed the stand-up title from the young comic. The DVD was initially released later that year.

“I have it because I really like the guy,” Lee said. “It’s great when it happens, but initially you have to believe in the comedian.”

Lee also experienced perfect timing at his former company, Image Entertainment, when he picked up Daniel Tosh: Completely Serious before the comic’s popular show “Tosh.0” debuted. He also got a title from ventriloquist Jeff Dunham before he shot to greater fame.

According to Lee, Noah’s star has just begun its ascendance. Those that have seen him have compared him to Eddie Murphy, Lee said.

“He can do accents; there’s so much in one person,” Lee said. “He’s really big in the United Kingdom and internationally. I think what Trevor is going to bring to ‘The Daily Show’ is that he’s so international that maybe the show will become more international.”

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