<I>Motown</I> Among Grammy Winners28 Feb, 2003 By: Joan Villa
At 25 million viewers, this year's Grammy award show seemed to prove that the music industry may be down but not out, especially for the artists who can ride an extra wave of sales and rentals from their DVD music videos.
Multiple winners like Eminem, Bruce Springsteen and the Dixie Chicks may get an added lift from their DVDs, while Artisan Home Entertainment is poised to be the big “pure” video winner with the documentary Standing in the Shadows of Motown, due on video April 22 ($22.98 DVD, $19.98 VHS), which took two awards for best compilation soundtrack and best traditional R&B vocal performance for “What's Going On,” by Chaka Khan and the Funk Brothers.
“Especially for the Motown aficionado, the fact that this title won two Grammys is going to reinforce that they should be owning this movie when it comes out,” noted Jeff Fink, president of sales and marketing for Artisan Home Entertainment. “With the awareness the Grammys this year had, based on the audience that watched it and the ratings, that's as significant as this title winning the Academy Award for best documentary.”
With another month to gather orders before the March 25 cut-off, Standing in the Shadows will get a boost from the added visibility, Fink said. The studio is looking to create package stickers, advertising and creative materials that boast the awards, and will work with audio-video combo retailers on in-store promotions that display the DVD and soundtrack together, along with a planned repromotion of the entire Motown catalog.
“It helps the solicitation process, and once the product streets, we think it will pique the interest of consumers who watched the Grammys even more,” Fink added. “We're going to use it to boost awareness in the marketplace.”
Other winners may see renewed interest in their music videos already released on DVD.