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<I>Maggie>/I> Makes It to Video

13 Jun, 2002 By: Fred Topel

A red-polka-dotted monster isn't very scary. Maggie would agree.

She and her two friends -- the song-loving pig Hamilton Hocks and the above-mentioned oddly colored Ferocious Beast (who isn't very) -- debut on DVD and VHS Aug. 6 from Columbia TriStar Home Entertainment.

The two “Maggie and the Ferocious Beast” titles debuting are Adventures in Nowhere Land and We Are Family. Both are available on VHS -- in English or Spanish -- for $12.95 each, and Adventures in Nowhere Land is available on DVD for $19.95.

The Adventures DVD comes with six separate stories. The VHS versions of both Adventures and We Are Family each have five stories. With the average story running about seven minutes each, the videos are segmented into bite-sized pieces suitable for the younger, short-attention-span crowd.

Still, the creators of the original books -- mother-and-son team Betty and Michael Paraskevas — think the stories appeal to more than preschoolers.

“We wanted this to be a show that a kid could grow into instead of growing out of,” said Michael Paraskevas. “School-aged kids tell us that they like to watch it with their younger brothers and sisters.”

Kids can see “Maggie and the Ferocious Beast” on Nickelodeon's Nick Jr., and Columbia TriStar is planning trade and consumer advertising, in-store promotions with a costumed Ferocious Beast, and trailers on other Columbia TriStar kids' videos.

More than 20 licensees, including Fruit of the Loom and Applause, will be making “Maggie” products.

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