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Image Re-ups 'Levity'

14 Jul, 2008 By: Erik Gruenwedel

Comedy has been no laughing matter to Image Entertainment Inc.'s bottom line.

The Chatsworth, Calif.-based distributor, which scored pay dirt in recent years releasing blue-collar comedy DVDs from Ron White, Larry the Cable Guy and Jeff Foxworthy, July 14 said it had amended an output deal with Levity Productions to include another seven titles.

Levity is part of Levity Entertainment Group, which recently merged with Triage Entertainment.

Key among the new stand-up DVDs is Jeff Dunham's Very Special Christmas Special, filmed live last month at the Pabst Theater in Milwaukee.

Dunham is no stranger to Image, which previously released Arguing With Myself and Spark of Insanity, — each DVD shipping more than 1 million units, according to the Recording Industry Association of America.

“Our relationship with Levity has played an integral role in Image amassing one of the most impressive libraries of stand-up comedy performance,” said David Borshell, president of Image Entertainment. “We look forward to bringing quality comedic content to the marketplace and are especially pleased to maintain our position as the exclusive distributor of Jeff Dunham's creative projects.”

Titles previously released as part of the original agreement include John Witherspoon's You Got to Coordinate, John Pinette's I'm Starvin', Gabriel Iglesias' Hot and Fluffy, Daniel Tosh's Completely Serious and Steve Byrne's Happy Hour.

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