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Image Entertainment Expands Latino Fare

20 Apr, 2004 By: Erik Gruenwedel

In an attempt to expand its presence within the Latino market, Chatsworth, Calif.-based Image Entertainment has signed a six-year deal to distribute home video product from Coral Gables, Fla.-based Venevision International.

The first two DVD titles slated for release July 27 are “Rito Terminal,” a look at spirituality and the Mexican Indian way of life, and “What Do Women Find Funny,” in which three comedic sisters deal with their father's marriage to a woman 45 years his junior.

Both titles retail for $19.99.

According to U.S. Census estimates, Latinos are the fastest-growing demographic in the country, with nearly two-thirds of its 39 million population under the age of 35 and tallying $652 billion of disposable income.

“We believe the Latino business segment will grow significantly over the next few years, and we will continue to make strategic moves to capitalize on this dynamic,” said Barry Gordon, SVP of acquisitions for Image.

Venevision, which distributes Spanish-language entertainment to theatres, per-per-view, video-on-demand, home video and TV, recently announced it would release Mexican telenovela (soap operas) on DVD by the fourth quarter.

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