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Image Adds Powers for HD Strategy

13 Jun, 2006 By: Thomas K. Arnold

One of the top lieutenants to the father of DVD has been hired to spearhead Image Entertainment's high-definition release strategy.

John Powers, who was VP of DVD market development at Warner Home Video when division president Warren Lieberfarb was masterminding the format's worldwide launch, has been hired as the independent DVD supplier's VP of catalog.

He will direct all sales and marketing initiatives surrounding Image's DVD and digital libraries, which consist of a combined total of more than 1,600 titles. Image also has exclusive DVD distribution rights to the 290-title Criterion Collection.

A big part of Powers' job will be to identify and prepare titles for high-def release.

“John was a key driving force behind the successful launch of DVD, and we cannot think of anyone more qualified to lead our charge into high-definition, furthering the value of our catalog,” said Image president David Borshell.

Powers' background at Warner, with its huge catalog operation, also will be put to good use at Image, Borshell said.

“A high percentage of our current revenues come from catalog sales,” Borshell said. “With John's focus, attention and expertise, we are better positioned to grow catalog revenue by expanding the visibility of our exclusive programming through existing and emerging channels of distribution. This goes for packaged goods as well as content delivered electronically.”

Image's exclusive programming includes feature films, music concerts and festivals, stand-up comedy specials, episodic television series, special-interest titles and urban and Latin documentaries. High-profile releases include concerts by Korn, the Moody Blues and KISS; stand-up specials from Larry the Cable Guy and Jamie Kennedy; and the original Rod Serling TV series “The Twilight Zone.”

Image is the target of a solicitation bid by Lionsgate, which reportedly is attracted to the company because of its catalog.

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