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<I>Left Behind II</I> Not Leaving Video Behind

3 Oct, 2002 By: Hive News

After Cloud Ten Pictures' Christian drama Left Behind II: Tribulation Force bows on VHS and DVD Oct. 29, it'll finally his theaters -- and churches -- Dec. 31.

In 2001, Cloud Ten used the video-first, theatrical-second strategy for Left Behind: The Movie and reaped a "Best-Selling Title of the Year by an Independent Studio" for its successful marketing and creative efforts.

"There were almost 900 screens many sponsored by churches for the theatrical release of Left Behind in 2001," said Cloud Ten Pictures CEO Peter Lalonde in a written statement. "That local support is the key to having the kind of impact our films have had. This time we will offer those sponsors, and other churches across the nation, the choice of sponsoring a screen or showing the movie digitally on projection screens in their churches. Our goal is to get Left Behind II shown on 1,800 church and theater screens combined."

Churches can license the public showing rights for the film for $349 on or after Dec. 31, and Cloud Ten is encouraging them to have their congregations make donations to the churches rather than charge admission. If churches or other groups choose a theatrical sponsorship and book a theater on a four-screen basis, Cloud Ten will cover half the cost of the prints and provide free promotional materials. The local sponsor retains all proceeds from the theatrical exhibition.

"Some churches have 4,000 or 5,000 members," said Byron Jones, VP of entertainment at Cloud Ten, "and they may have more impact by showing it as part of a New Year's Ever service because the largest theaters only seat 300-400 people. The combined number of screens and viewers of the opening could be extremely large and generate a second wave of consumer interest to purchase the video."

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