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<I>How To Lose A Guy In 10 Days</I> Bows July 1

7 Apr, 2003 By: Kurt Indvik

Paramount Home Entertainment will release its $101 million box office hit How to Lose a Guy in 10 Days July 1.

The Kate Hudson, Matthew McConaughey starrer will be priced to sellthrough with a minimum advertised price (M.A.P.) of $19.95 on DVD and $14.95 on VHS. Prebook is May 20 for DVD and June 9 for VHS.

The DVD is offered in both widescreen and full screen versions with Dolby Digital English and French 5.1 and English Dolby Surround. The DVD also includes commentary from director Donald Petrie, interviews with the cast and crew, deleted scenes and other features.

The ‘PG-13' rated video is supported with a consumer marketing effort in the United States and Canada that includes network and cable TV, print ads in major magazines and a radio promotions in top markets.

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