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<I>Hollywood Reporter</I> Holds Key Art Awards Ceremony

3 May, 2004 By: Angelique Flores

Sony's Identity, Disney/Buena Vista's Finding Nemo and Geneon Entertainment's The Texas Chainsaw Massacre reigned at The Hollywood Reporter's 33rd annual Key Art Awards.

The ceremony, which honored excellence in movie advertising, took place April 30 for the first time at the Kodak Theatre in Los Angeles. Rob Schneider emceed the evening.

Sony dominated the 28 categories, with its Identity claiming five prizes. Sony scored seven awards, while Disney/Buena Vista tied with New Line Cinema for second place, each winning five.

Disney/Buena Vista had a good showing, with Finding Nemo, earning four honors, among them the home entertainment - special recognition award for the film's outdoor advertising campaign. Pirates of the Caribbean: The Curse of the Black Pearl won for the home entertainment consumer TV spot (30 seconds and over) for its Consumer Trailer #6.

Geneon Entertainment's horror movie The Texas Chainsaw Massacre captured three awards, one for DVD/VHS packaging.

The winner in the home entertainment — consumer TV spots (30 seconds and under) category went to Universal's Scarface: Love Story.

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