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<I>History of Rock</I> Comes to DVD

7 Jun, 2004 By: Kurt Indvik

On July 5, 1954, Elvis Presley recorded “That's All Right” at Sun Studio in Memphis, and historians ever since have designated that day as the moment rock 'n' roll was born.

Now, 50 years later, Warner Home Video (WHV) is releasing the DVD set The History of Rock 'N' Roll July 6 as part of what is expected to be lots of celebration across the country for the 50th anniversary of rock.

Originally released in 1995 on VHS, the five-disc set is $99.98 (prebook June 8).

While the DVD set adds nothing new to the original release, according to a Warner spokesperson, music lovers still have plenty to absorb, with its more than 10 hours of content.

Broken into 10 episodes, the collection includes interviews with all the rock greats, from Mick Jagger to Bono, B.B. King to Bruce Springsteen. Also included is footage from recording sessions and concerts.

The episodes cover the growth of the genre during the '50s to the British Invasion, Motown and Beach Boys era of the early '60s, which then melded into the counter-culture and acid rock of the late '60s and early '70s. From there, the series looks at the development of country rock and heavy metal, which shared an interesting time together before the genre embraced punk and anthem rock in the late '70s and early '80s before moving into the era of MTV, Michael Jackson, Madonna and, later, grunge rock.

WHV plans a national advertising and promotions campaign, including a sweepstakes with a grand prize of a five-day trip to Memphis during the anniversary celebrations.

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