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<I>Greek Wedding</I> Celebrates Another Sales and Rental Victory

27 Feb, 2003 By: Melinda Saccone

HBO's My Big Fat Greek Wedding took top honors at both the rental and DVD sales counters for the second consecutive week.

The indie hit remained consumers' purchase of choice on DVD in its second week of release, according to Nielsen VideoScan First Alert data for the week ended Feb. 23. After just two weeks of release, My Big Fat Greek Wedding is the second-highest selling DVD of the year. Columbia TriStar Home Entertainment's XXX is No. 1. In its first week of release, Greek Wedding outsold its next-closest competitor on disc by a margin of nearly 4 to 1. By comparison the top-selling title during the comparable week in 2002 was Buena Vista Home Entertainment's Peter Pan, which sold one copy for every 16 copies of Greek Wedding.

At the end of January, DVD sales posted a 38 percent increase from 2002 tallies and accounted for 78 percent of video purchases.

Buena Vista Home Entertainment's Spy Kids 2: The Island of Lost Dreams was the top VHS seller and the No. 2 DVD seller for the week, according to Nielsen VideoScan First Alert data.

Meanwhile, at the rental counter, a hefty slate of new releases pushed weekly rentals ahead of last year. For the week ended Feb. 23, consumers spent $199.2 million on disc and cassette rentals -- up 15.3 percent from the comparable week last year.

No. 1 rental Greek Wedding earned an additional $14.56 million in rental revenue.

Three other new releases debuted among the top 10 rentals and sales charts for the week. The Robin Williams starrer One Hour Photo debuted in the No. 2 spot at the rental counter and was the No. 3 DVD seller for the week. Fox's City by the Sea tied for a fifth-place finish at rental and placed No. 6 in VHS sales and No. 4 in DVD sales in its debut week.

So far this year, consumers have spent $1.65 billion at the rental counter, up 11.8 percent from the $1.48 billion spent during the comparable eight-week period last year.

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