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IFC to Offer Day-and-Date Indies

1 Mar, 2006 By: Jessica Wolf

IFC Films has released more information on its plans to will begin offering indie film content day and date in theaters and via Comcast's On Demand.

Starting in March, IFC in Theaters will debut two independent films each month on Comcast On Demand and in select theaters. These movies will be available for $5.99 each in the movies section of Comcast On Demand.

The service will offer a total of four or five films for viewers to choose from each month.

The deal with Comcast follows IFC's announcement at the Sundance Film Festival that it was planning day-and-date VOD and box office releases.

"This agreement creates a national art house for independent film lovers across the country," said IFC Entertainment President Jonathan Sehring.

It's content that will benefit from a simultaneous release strategy, he said.

“This agreement isn't about simply collapsing distribution windows; IFC in Theaters is enabling independent filmmakers to reach a wider audience in a much more economical manner,” Sehring said. “The local cinema will always be the first home for film to many film lovers.”

Among the IFC titles to be offered through the service IFC are CSA: the Confederate States of America, executive produced by Spike Lee; I Am a Sex Addict, 2005's Gotham Award winner for Best Film Not Playing at a Theater Near You; Three Times, named 2005's Best Undistributed Film by the Village Voice's National Critics Poll; American Gun, starring Donald Sutherland, Forest Whitaker, and Marcia Gay Harden; Russian Dolls, starring Audrey Tautou; and Sorry, Haters, starring Robin Wright Penn and Sandra Oh.

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