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The IDSA Is Dead; Long Live ESA

21 Jul, 2003 By: Hive News

The association representing American computer and video game software publishers, to date known as the Interactive Digital Software Association (IDSA), has formally changed its name to the Entertainment Software Association (ESA), the group announced today.

"More than half of all Americans derive hundreds of hours of entertainment from the software they play on their PCs, their video game consoles, their cell phones, and on the Internet," said ESA president Douglas Lowenstein. "The members of the ESA are the companies creating and publishing this entertainment software and our new name is a more clear and direct statement defining this exciting industry we represent."

The new name is effective immediately. The association Web site, formerly www.idsa.com, has moved to www.theESA.com.

"We did not arrive at this decision lightly," Lowenstein said. "We consulted with people we've worked with in the industry, the media, and in government. And it was clear to us that the name ESA adds a clarity and focus that will enhance our ability to represent the industry as we look forward to the tenth anniversary of the association's creation."

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