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iDEA Hails First Year

25 Jul, 2005 By: Jessica Wolf



Nearly 300 independent video retailers (IVRs) kicked off this year's VSDA show with the Independent Dealers of Entertainment Association's (iDEA) indieFEST, a half-day program celebrating the group's first year.

“I think it's safe to say that the perceived animosity of the past [between the VSDA and its IVR membership] has been blown out of the water,” said outgoing iDEA board chair Terri Schumacher, Video Village, ETC, Mt. Vernon, Iowa.

Her mantra as iDEA chair was to increase membership, and the group nearly doubled its membership in its inaugural year to 879 IVRs, she noted.

New iDEA chair, Jim Loperfido, Emerald City Video, Auburn, N.Y., said the group hopes to have get up to 1,000 members or more at this year's show and energize existing members.

“We want you to get involved in every way you want to be involved,” he said.

Ken Dorrance, The Video Station, Alameda, Calif., was voted iDEA vice-chair; Adrian Hickman of Philadelphia-based TLA Video, secretary; and Mike Frese from Movie Tymes in Holts Summit, Mo., treasurer.

IndieFEST was sponsored by Ardustry Home Entertainment, Buena Vista Home Entertainment, Ingram Entertainment, indieBuyer.com and VPD.

It's important to support programs for IVRs, said Mary Flynn, Western regional director of sales for Ardustry.

“[iDEA] is made up of independent retailers who are passionate about the video business and are always looking for new ideas and ways to maximize visibility in their individual marketplaces,” she said.

IndieBuyer CEO Mike Kyle was pleased with the turnout.

“It's exciting to see all of these retailers coming together. That's what indieBuyer is all about. We want to help indie retailers thrive and compete,” he said.

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