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iDEA Going on the Road

4 Nov, 2005 By: Jessica Wolf



The Independent Dealers of Entertainment Association (iDEA) is hitting the road to connect with its members.

iDEA celebrated its first year at the Video Soft-ware Dealers Association's July convention with indieFEST, a day-long event that drew 300 independent retailers for supplier presentations, education and networking. Now iDEA is turning indieFEST into a traveling supplier-sponsored show with two test events: Nov. 15 in Oakland, Calif., and Nov. 30 in Boston. Another 12 events will occur in 2006.

iDEA received a positive response for indieFEST and wanted to create opportunities for those unable to make it to Las Vegas, said Frank Lucca iDEA's executive director. He said the group expects to draw about 50 retailers to each of the first two events.

“We took on the goal of being more responsive to the needs of our members,” said iDEA chairman Jim Loperfido.

So far, iDEA seems to be taking hold, Lucca and Loperfido noted. Membership has increased by 73 percent since the group's inception, and 104 members renewed this year.

Loperfido, the iDEA staff and board are meeting with regional leaders this week for a retreat in the Bahamas to discuss future indieFESTs, Loperfido said.

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