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<I>Clones</I> Attack: Pricing, Competition on Retail Front Lines

16 Nov, 2002 By: Jessica Wolf

It was a fantasy lover's fantasy with Star Wars: Episode II -- Attack of the Clones and The Fellowship of the Ring Extended Edition hitting stores last week. And those who shopped around a bit took home both sets (totalling six discs) for around $40.

Toys ‘R' Us lowballed its first-week Clones price to less than $10. Though most locations VSM contacted the day after street were already sold out, at one Southern California outlet, a clerk advised shoppers to take a copy of the Toys ‘R' Us flyer to a nearby Target and ask for a price match.

A Costco clerk was readily available in the DVD section the day after street to guide shoppers to the store's massive stock of Clones DVDs. They were placed close to the front of the store, near the electronics section, where the film played on a widescreen television. “But the new Lord of the Rings is selling better [than Clones],” the clerk said. “It's selling better than the first one, too.” A nearby Best Buy offered up specially priced VHS packages of the original “Star Wars” trilogy as well as the most recent two films and merchandised them in a Clones DVD display. A local Wal-Mart stocked the new limited edition Fellowship gift set at eye level near the DVD section's register.

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