'Ice Age 2' Breaks Nov. 2111 Jul, 2006 By: Thomas K. Arnold
The fourth-quarter DVD derby is officially off and running.
20th Century Fox Home Entertainment has reserved the lucrative Nov. 21 date for Ice Age: The Meltdown. The animated feature earned $193.4 million in domestic box office receipts, becoming the year's No. 3 movie so far.
The release date falls on the Tuesday before Thanksgiving, which means Ice Age: The Meltdown will likely be the most potent new release in stores on Black Friday, the day after the holiday that is traditionally the year's top shopping date.
“We had tremendous success four years ago with a similar release date for the original Ice Age,” said Steve Feldstein, SVP of marketing communications for 20th Century Fox Home Entertainment. That DVD also hit the Tuesday before Thanksgiving and has sold more than 14 million units, Fox reported.
The $29.98 Ice Age: The Meltdown DVD (orders are due Oct. 11) includes a never-before-seen computer-animated short, No Time for Nuts, created exclusively for the DVD. It features additional antics by the “Scrat” character, voiced by original Ice Age director Chris Wedge.
Other extras on the Meltdown DVD include commentaries by director Carlos Saldanha, producer Lori Forte and the production team; introductions to new characters Ellie, Crash and Eddie; three short films; “Crash & Eddie Stunts”; a sound-effects lab; bloopers involving Crash and Eddie; a featurette on John Leguizamo's voice characterization of Sid; four set-top games; and clips of Scrat's appearance on “Family Guy” and Sid hosting the Fox Animation Domination lineup.
Fox is promising a huge marketing campaign in support of the Ice Age: The Meltdown DVD, including promotional partnerships with Tootsie Roll, Carl Buddig, Malt-O-Meal, Hasbro, the National Frozen and Refrigerated Foods Association, and others.
So far, no other fourth-quarter releases have been confirmed, although industry sources expect most of the big spring and summer movies to roll out in the weeks leading up to Christmas, including X-Men: The Last Stand, The Da Vinci Code, Superman Returns and Cars.