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IBM Will Put the Link in Movielink

9 Sep, 2002 By: Hive News

Movielink announced Sept. 6 that IBM will provide the technology to power its upcoming online movie rental service. The Movielink service will offer a wide selection of theatrically released motion pictures for download to broadband Internet users in the United States. Movielink will use the Internet as a distribution channel, delivering films initially to consumers PC's and then to other Internet connected devices via a secure open-access Internet Protocol (IP) based system.

Under terms of the agreement, IBM will provide Movielink with managed hosting services including systems operations and network management.

"Our relationship with IBM is a key element in our strategy of providing the Internet marketplace with a licensed movie experience that is as consumer-friendly and reliable as possible," said John Godwin, Movielink's chief technology officer. "IBM brings worldwide resources, expertise and experience in running the world's largest Web sites to help us provide a secure new way for consumers to enjoy movies at home."

“As an e-business leader, IBM will provide Movielink with the cutting-edge technology and expertise necessary to support its vision of a large-scale online movie rental service,” said Steve Canepa, VP, IBM Media & Entertainment Services.

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