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<I>Band of Brothers</I> Top TV-on-DVD Seller, Adams Says

2 Oct, 2003 By: Thomas K. Arnold

The acclaimed TV miniseries “Band of Brothers” has been a band of gold for HBO Home Video.

The elaborate six-DVD package, which came in a tin case and retailed for a steep $119.98, has generated a whopping $109 million in net sellthrough supplier revenue since its November 2002 release, according to a new study from Adams Media Research.

That figure sets a new TV-on-DVD record and easily outpaces the DVD sellthrough success of most top movies. In fact, so far this year only one theatrical film, Harry Potter and the Chamber of Secrets, generated more net DVD sellthrough revenue (about $130 million).

Analyst Tom Adams said the success of “Band of Brothers” underscores the growing financial strength of TV-on-DVD product in general.

“We've seen the birth of a new product category that has the same kind of public awareness that major feature films do because these are all hit TV shows,” Adams said.

“So it's not surprising that on the biggest of these titles, we're starting to see the same sales numbers as we're seeing for hit movies.”

Most of these big numbers, Adams added, are being generated by “complete season” DVD packages rather than miniseries.

The only other miniseries on Adams' top sellers list is the PBS documentary The Civil War, which generated net DVD sellthrough revenue of $12 million.

The four other titles in the top five, meanwhile, are all “complete season” sets. Seasons one, two and three of HBO's “The Sopranos” generated net DVD sellthrough revenue of $65 million, $55 million and $47 million, respectively, Adams said.

Also in the top five is the complete first season of “The Simpsons,” from 20th Century Fox Home Entertainment, which generated an estimated $48 million in net DVD sellthrough revenue.

Adams defines net DVD sellthrough revenue as shipments minus returns.

Complete results of the TV-on-DVD study appear in the Sept. 30 issue of the Hollywood Aftermarket newsletter.

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