Hulu is ending free (ad-supported) streaming access, switching to a subscription-only format. Viewers of ad-supported content will be offered free trials of tiered Hulu service, which ranges from $7.99 monthly for “limited commercials,” to $11.99 for no ads.
With Comcast shelling out $1.23 billion for the exclusive broadcast and digital rights to the Games of the XXXI Olympiad currently under way in Rio de Janeiro, streaming the Games via online “skinny bundle” TV is mostly a non-starter — like outkicking Michael Phelps in a swimming pool.
NBC Universal wants to deliver video content how younger viewers consume it. As a result, the media giant has reportedly inked a distribution deal with Snapchat that will enable the social media app’s 100 million users to watch original ad-supported programs.
Sony Pictures Home Entertainment has partnered with Snapchat as the exclusive entertainment category partner during the Summer Olympic Games to promote the home video release of 'The Angry Birds Movie.'