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HP, Studios Bow Digital Delivery Options

28 Aug, 2007 By: Erik Gruenwedel

Hewlett-Packard (HP) Aug. 28 formally said it is working with select studios, including Sony Pictures Entertainment and Paramount Pictures, to repurpose content on broadband, mobile and other digital distribution channels.

Using HP's digital media platform together with file-based media services from partner Ascent Media Group, Sony has distributed 30,000 file-based titles to third-party clients this year.

“Initially, we looked at this platform as a media library, but it has gone way beyond that,” said Tony Beswick, SVP, operations and technology for SPE. “The more content we have available digitally, the faster we're able to capture new opportunities.”

Separately, HP together with Major League Baseball Productions is offering complete game footage of San Francisco Giants slugger Barry Bonds' record-breaking 756th home run on DVD via the IT giant's manufactured-on-demand DVD services.

Bonds' solo shot Aug. 7 off pitcher Mike Bacsik of the Washington Nationals broke the 33-year-old MLB home run record held by Hank Aaron.

A Collector's Replay Edition — Barry Bonds 756 DVD is available for $8.99 at San Francisco Giants Dugout Stores and online at Wal-Mart.com, Trans World Entertainment retail stores FYE.com and Suncoast.com, and MLB.com.

Major League Baseball Productions and HP first released manufactured-on-demand individual games in July with collector's replay edition DVDs of the 2007 Major League Baseball All-Star Game and the 2007 State Farm Home Run Derby.

“The career home run record is cherished,” said Elizabeth Scott, VP, programming and business affairs for MLB Productions. “Now fans may own and relive this historic experience with a broadcast-quality, quick-turnaround DVD.”

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