HP, DreamWorks Preview DreamColor Technology15 Apr, 2008 By: Billy Gil
Hewlett-Packard and DreamWorks Animation SKG previewed their jointly created DreamColor Technology, which they say will allow for accurate and consistent color on a widescreen LCD.
The technology is designed for broadcasters, film and video post-production units, animators and graphic artists, and is said by HP to generate the first combination of true 30-bit color, allowing for a range of 1 billion colors, on an LCD at a lower cost that most studio-quality LCDs. It was previewed at the 2008 NAB (National Association of Broadcasters) show.
“For decades, storytellers have struggled to manage color in an accurate and consistent manner,” said DreamWorks Animation CEO and director Jeffrey Katzenberg, via video feed at the show. “Quite simply, when we make a movie about a big, green ogre, our concern is that our ogre is the same color of green throughout the film. HP has truly changed the game with its new display, giving DreamWorks Animation full visual fidelity across the board for the first time.”