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Howard's Sells $369 Sony Blu-ray Player

10 Mar, 2008 By: Erik Gruenwedel

Following the demise of the format war, retail prices for Sony Corp.'s Blu-ray player hit the brakes nationally at about $379.99 ($20 below SRP), with the exception of used or refurbished units available online.

In Southern California, Howard's Appliance & Big Screen Superstore in Sunday's newspaper advertised Sony's BD-PS300 Blu-ray player with 1080p resolution for $369.

The markdown was in conjunction with a Sony LCD HDTV sales event throughout the 8-store chain.

A store spokesperson said the price does not include the mail-in offer for free Blu-ray movies, which he said expired last month.

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